Six Key Points to Remember when Planning a Still Life/Food Photo Shoot on Location – Gotham Steel Cookware

 

Commercial Lifestyle photography sounds like a dream gig, but how do you bring an inanimate object to life? I have always appreciated the challenge of taking ordinary objects and making them jump out of an image. . People take photographs of “things” all the time, but how can you make ordinary goods look desirable, utilitarian, and beautiful? Enter: The Still Life Photo Shoot

We recently did a two day shoot for Gotham Steel Cookware, an industry leading cookware brand creating top notch products for the kitchen. This photo-shoot was not a walk in the park by any means. When it comes to lifestyle photo shoots, even for products, there is a vast amount of planning that goes into the success of this campaign. I thought this was an excellent example of how a little pre-planning can go a long way when you get to the set. Here are my six things to remember when planning a still life photo-shoot “On Location”. – Note: Each of the 6 items listed below are important & not necessarily in the order we put them here.

Continue reading Six Key Points to Remember when Planning a Still Life/Food Photo Shoot on Location – Gotham Steel Cookware

10 DAYS SHOOTING AND RETOUCHING KITCHEN GADGETS & TOOLS

Finally getting a chance to sit down & share a little bit of this huge Cyber Monday-Black friday project we we were hired to shoot. A huge Thank You to our talented crew of stylists & retouchers. Continue reading 10 DAYS SHOOTING AND RETOUCHING KITCHEN GADGETS & TOOLS

PRODUCT PHOTOGRAPHY PHOTO SHOOT – EYEWEAR STILL LIFE – NYC

Hi Folks;

As usual, I’m behind schedule with my blogging… grrrr.  When will I ever get it right on time??

So we’re in the midst of running a monthly eyewear photo shoot for Flexon / Marchon Eyewear. I’m so happy to work with such great products and bring quality still life photography to their brand image.  Continue reading PRODUCT PHOTOGRAPHY PHOTO SHOOT – EYEWEAR STILL LIFE – NYC

INTERVIEW WITH THE LEGEND & AWARD WINNING LIGHTING MENTOR DON GIANNATTI →

 

I was super stoked to have been contacted by world renowned Photographer & ” Award Winning Educator “. DON GIANNATTI about doing an interview for his blog.

Don is a great guy!  Was such a wonderful experience doing this interview with him. 

Hope to inspire you by sharing my journey and giving back to the photography community.

Don,. Thank you for the wonderful opportunity.

Continue reading INTERVIEW WITH THE LEGEND & AWARD WINNING LIGHTING MENTOR DON GIANNATTI →

TIME, TIME, TIME AND COOKIES.. WHO CAN SAY NO TO COOKIES?

Where does time disappear to.
I sometimes get scared by how fast time is running away from us.  A 24 hr. day is simply not long enough for me.  Granted, I could use a secretary but…..

Blogging is one of those things,  I keep on telling myself I must do, yet somehow never find the time to actually do it. Continue reading TIME, TIME, TIME AND COOKIES.. WHO CAN SAY NO TO COOKIES?

LIGHTING & STYLING KITCHEN GADGETS FOR MAXIMUM CONSUMER APPEAL

Hey All;

It’s been a long while since I’ve blogged last, things have been hectic but in fun in the studio.

I’ve made a commitment to start blogging weekly, Let’s see how long I can stick to my commitment. Continue reading LIGHTING & STYLING KITCHEN GADGETS FOR MAXIMUM CONSUMER APPEAL

FEATURED ON RESOURCE MAGAZINE ONLINE .

When Jaron Schneider approached me shortly after leaving BH about writing an article for Resource Magazine, I was a bit skeptical about it.

Continue reading FEATURED ON RESOURCE MAGAZINE ONLINE .

10 ESSENTIALS NITTY GRITTIES EVERY PRODUCT PHOTOGRAPHER SHOULD HAVE ON A PHOTOSHOOT

As a pro photographer there are all sorts of little tips & tricks that you learn on the job.

Aside from the basics – camera, lenses, lighting etc.  there are those little secrets of the craft that help you go from amateur to pro.  These are little tricks of the trade that I have picked up from my years as a photographer.  One of the things we photographers are great at is “improvising”  I have seen some of my fellow photographer friends come up with the funniest tools for getting the job done.

10 things never to be without when heading out on a photoshoot.  All of these things can be picked up at your local grocery/hardware store. 

Continue reading 10 ESSENTIALS NITTY GRITTIES EVERY PRODUCT PHOTOGRAPHER SHOULD HAVE ON A PHOTOSHOOT

UPSCALE EYEWEAR BOUTIQUE – BROOKLYN INTERIOR PHOTOSHOOT

Great to see our customer’s businesses expanding so!.

Less than a year ago we did an interior photoshoot for our client in this tiny little basement. Continue reading UPSCALE EYEWEAR BOUTIQUE – BROOKLYN INTERIOR PHOTOSHOOT

PHOTO PLUS EXPO – 2014 – NYC JAVITZ CENTER

This is my 4th year seriously attending the Photo Plus Expo & I’ve got to say it….. Hands down!!!  It was an AWESOME EVENT! Continue reading PHOTO PLUS EXPO – 2014 – NYC JAVITZ CENTER